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Research Promotion Initiative

One of the key elements of elevating the University of Florida’s national and international reputation in pursuit of top-five public university stature is creating national and international interest in your research through coverage in top-tier news media outlets such as the New York Times, the Wall Street Journal and cable and network news programming.

UF’s Office of Strategic Communications and Marketing (SCM) works with other campus communications professionals to seek out such research, but they rely heavily on you, the faculty, to inform them when your work has been accepted for publication, including research in peer-reviewed journals, books, literary essays and scholarly monographs.

The key to success in this area is timeliness. Prominent journalists have told our media relations team repeatedly that they strongly prefer to publish or air stories about research on the day it is published rather than report about something that was published days or weeks earlier.

Therefore, I encourage you to contact SCM when your work has been accepted for publication. For those who do, SCM is offering $1,000 to each faculty member whose research is selected by SCM to pitch to national and international media and to highlight on its online and social media platforms.

SCM will make its selections every two weeks, working in conjunction with the communicators in your college or unit. Researchers also must be prepared to speak to reporters or designate someone on their team to do so. In all cases, however, the work must be accepted for publication but unpublished.

Please submit entries by completing this form. More information about this program is available here. Submissions from all areas of campus are welcome, with research involving artificial intelligence of particular interest.

The $1,000 must be used on your research-related activities, such as travel, books and supplies, etc. Entries that are not selected may still be featured on news and social media platforms by SCM and/or college or unit communications offices.

Please note: If your paper has been accepted by a journal with an embargo policy, please be assured that SCM will honor the terms of the embargo and they work only with journalists who agree to abide by those terms as well.

Joseph Glover

Provost and Senior Vice President for Academic Affairs

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